20.07.2010

An Evolving Model

Dow Corning jumped into unchartered waters back in 2002 with the launch of its Xiameter brand. Designed as an affordable way for the company's customers to buy standard silicones online, the business model was the first of its kind in the chemical industry. In 2009, the company revamped the model to offer more services to cater to more customer needs - making it something of an Amazon.com) for silicones.

Now that all Xiameter products can only be purchased via the website, many of the company's customers have to rethink the way they do business. more