20.04.2011

Localization a Key Success Factor for Doing Business in China

Stiff Competition - When looking at China, the competition between domestic companies and multinationals has so far largely been one between cost and customer relationship advantages on the side of the domestic players, and advantages with regard to quality and product portfolio on the side of the multinationals. Multinationals will surely try to cement these advantages by keeping their focus on product quality, and by staying ahead of the domestic competition via constant innovation and thus a superior product portfolio. more08.09.2010

AkzoNobel Buys Chinese Vehicle Refinish Supplier

AkzoNobel is to significantly boost its presence in the Chinese automotive market after agreeing to acquire Changzhou Prime Automotive Paint. Financial details were not disclosed.
Prime is one of China's largest vehicle refinish suppliers and a leader in the fast-growing mid-market segment. This sector is estimated to double in size within the next five years. Based in Jiangsu Province, the company develops, manufactures, markets and distributes automotive coatings, primarily for the refinish market. more