30.07.2014
- Proving Marketing's Value - The global pharmaceutical industry continues to evolve from the blockbuster era to the outcome era. This shift entails many changes. Just to name a few...
14.02.2014
- Increasing price pressures on established pharmaceutical markets are requiring extensive adjustments to pharmaceutical business models and the growth rates of most emerging market...
24.10.2013
- End Of Patent Protection - The global pharmaceutical industry is steering toward the patent cliff: Some of the biggest blockbuster drugs in history - Lipitor, Plavix and Viagra -...
25.09.2013
- Change Is Happening - Pharma is entering the outcome era. Today, launching a new drug means the companies are forced to make much more effort to prove the drug's additional value...
