Keyword: digital sales

Strategy & Management

Linking the Physical to the Digital

20.01.2015 - In the chemicals industry, electronic business-to-business (B2B) interactions between buyers and sellers typically rely upon tried-and-tested tools and techniques. These approaches...

Strategy & Management

Profitable Growth in Specialty Chemicals

25.11.2014 - Commercial excellence is a hot topic in the specialty chemicals industry. With investors focusing ever more on companies with a profitable growth strategy, businesses are becoming...