Keyword: sales strategy

Markets & Companies

Overcoming USA Sales Resistance

28.10.2015 - It is estimated that more than 60% of German companies attempting USA market penetration, subsequently fail and withdraw from the market. Europeans often incorrectly attribute this...


Improving the Capability to Sell

15.11.2012 - With headquarters in Riyadh, Saudi Arabia, SABIC is one of the world's top six petrochemical companies and the largest non-oil company in the Middle East. In addition to its...