Keyword: Bernhard Hartmann

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China’s Midmarket

07.03.2012 - Raw Materials for the Middle Class - China's rapidly expanding midlevel market appeals to both multinational companies and to domestic chemical companies, though they approach it...

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Localization a Key Success Factor for Doing Business in China

14.04.2011 - Stiff Competition - When looking at China, the competition between domestic companies and multinationals has so far largely been one between cost and customer relationship...

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Strategy Development in the Chemical Industry in China

20.01.2011 - Strategy Development in the Chemical Industry in China - From a Western perspective, business strategies should be based on two perspectives: an external and an internal one...