21.05.2015
- Johnson & Johnson's Janssen Pharmaceuticals offshoot has told analysts it plans to seek regulatory approval for more than 10 new drugs up to 2019, each with the potential to...
30.07.2014
- Proving Marketing's Value - The global pharmaceutical industry continues to evolve from the blockbuster era to the outcome era. This shift entails many changes. Just to name a few...
25.09.2013
- Change Is Happening - Pharma is entering the outcome era. Today, launching a new drug means the companies are forced to make much more effort to prove the drug's additional value...
29.05.2013
- When Billy Joel once sang about spending his weekend on the Jersey Shore, he most likely wasn't thinking about the pharma, chemical and biotech industries' best and brightest...
16.01.2013
- Drugmakers are betting that a new wave of medicines for cancer, diabetes, heart disease, multiple sclerosis and hepatitis will shape up as tomorrow's blockbusters in the coming 12...
