Keyword: pharmaceutical marketing
News
16.03.2023
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Bayer is looking to spend $1 billion on drug research and development in the United States during 2023 as part of a plan to double its sales in the country by the end of...
Strategy & Management
30.07.2014
- Proving Marketing's Value - The global pharmaceutical industry continues to evolve from the blockbuster era to the outcome era. This shift entails many changes. Just to name a few...
Plant Construction & Process Technology
24.07.2013
- Pioneering the Worldwide Health-Care Market - After years of showing low productivity, research and development in leading pharmaceutical and biotech companies is starting to...
