Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property
This revised and expanded edition of the groundbreaking Edison in the Boardroom, highlights the winning strategies today's biggest companies use to maximize the value of their intellectual property. The second edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM).
Incorporating stories and teachings from some of the most successful companies in the world-such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others-Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. The book compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Edison in the Boardroom Revisited
Suzanne S. Harrison, Patrick H. Sullivan
John Wiley & Sons
Price: 43.90 Euro