Experts Statements: Steve Holland, Brenntag
E-Commerce Platforms in the Chemical Industry: Opinions on how to Deal with a Possible Disruption Caused by Digital Innovation
Digitalization is a very important topic not only in the chemical industry as a whole, but also in chemical distribution. As Wolfgang Falter states in his article: Customers increasingly search online and initiate digital contacts via websites, social networks, search engines and commercial platforms. Those distributors that they do not find online are no longer present in the relevant markets.
This development has led to many discussions within the chemical distribution industry on how best to address the issue of digitalization.
CHEManager asked executives and industry experts familiar with the development of e-commerce in chemical distribution to share their opinion on what needs to be done in order to survive in an increasingly competitive environment and how to deal with a possible disruption caused by new digital developments. We wanted to know:
Who in the chemical supply chain from principal to distributor, logistics provider, online retailer, start-up to customer will be winners/losers in online distribution?
Steve Holland: Digitalization provides a significant opportunity to increase transactional efficiency and many integrated functions which enhance customer experience and create instantly accessible information in real time along with multiple application and points of reference from safety data through to formulation and practical help.
Control and investment in the supply chain underpins many of the essential aspects such as safety, traceability and security required to distribute chemicals and ingredients, many of which may be categorized as hazardous and have high regulatory controls.
"Creating the Most
Convincing Customer Experience"
Steve Holland, CEO, Brenntag