27.07.2010

BP Launches Image Overhaul, Ditches CEO

BP's newly named chief executive on Tuesday called the Gulf oil spill a "wake-up call" for the entire industry as the company tallied up its losses and disclosed two U.S. investigations. Bob Dudley, who will replace gaffe-prone Tony Hayward as CEO on Oct. 1, said safety would be among his highest priorities as he tries to refurbish the oil company's battered reputation. His image repair task may have become even tougher after BP said it would offset the cost of the spill against its taxes, costing U.S. taxpayers almost $10 billion. more