08.09.2016
- Global brand agency Interbrand has identified the top 10 pharmaceutical brands among the top 25 global pharmaceutical companies. Besides the financial value of the brand, its...
04.03.2014
- From Unique To Common - In the business world, commoditization is defined as the process by which goods that are initially distinguishable in terms of attributes (uniqueness or...
18.10.2013
- Just ahead of the international plastics trade fair K 2013, Celanese announced a rebranding initiative that, among other things, changes the name of its German-based engineering...
