Switzerland’s Firmenich has opened a flavors facility in Lagos, Nigeria, to boost its product development in the region. The center, which includes laboratories for sweet goods, beverages and savories, will focus on health and nutrition, unique blends reflecting local preferences and competitively priced flavors for all segments of the food industry.

The flavors and fragrances company said Nigeria will serve as a critical hub as it accelerates its innovation efforts to meet customers’ needs across the 30 countries in Sub-Saharan Africa. Firmenich’s CEO Gilbert Ghostine said the significant investment reflected the strategic importance of Sub-Saharan Africa with its population of 800 million and strong growth potential.

“By increasing our proximity to Nigerian consumers, we will focus on creating flavors that appeal to the rich and diverse culture of Nigeria and its neighbouring countries. For instance, we look forward to expanding our industry-leading seafood flavor range and exploring other iconic tonalities,” explained Oddvar Bjorge, Firmenich’s vice president flavors, Sub-Saharan Africa.

The Geneva-headquartered company said it will build on its existing partnership with Nigeria’s Yaba Institute of Technology to drive solutions adapted to the local market.